Jennifer Oyubu, the founder of Naija Brand Influencer, says KEHINDE AJOSE about his entrepreneurial journey
What your childhood ambition?
My ambition when I was young was to become a lawyer because I liked to argue. But, as fate would have it, I studied Theater Arts and ventured into the entertainment industry.
What schools did you attend?
I attended primary school at Kubwa Three Model Primary School, Abuja. I went on to Jewel Model Secondary School, also in Abuja. I also attended the University of Abuja where I studied Theater Arts. I went on to obtain a Master’s degree in Theater Arts from the University of Benin.
Why did you venture into influencing the brand?
I ventured into brand influencing because I had a passion for helping business owners make sales. I’ve always wondered about the possibilities of helping businesses make sales online. I have seen many businesses that complain that they are not making enough sales. I also wanted to be recognized for my skills which is why I ventured into brand influence.
When did you start this line of business?
I ventured into brand influencing in 2018, when I saw what other brand influencers were doing well. That’s what motivated me to become a brand influencer. I attended a class of a famous brand influencer on Instagram, and I learned a lot. After that day, I will go to people’s pages (social media) and research how they create content. At that time, I was working in a corporate organization, and also studying social media marketing. It’s like a side hustle. But, soon, I started to gain followers, because I was learning from others and teaching people while I was providing social media marketing services.
What are the challenges you face in the course of your work?
The challenge is that some business owners don’t understand their audience, and that’s why they don’t make good sales, especially online. Another challenge is that some people misinterpret my concept (of influencing) because I dance. I actually dance as a strategy to get people to pay attention to my teaching online. Those who do not understand my concept may misjudge me.
Also, content creation is never easy. Sometimes, a person can be lazy to create content. But, it needs to be done because if one doesn’t produce content regularly, people will forget about one and one’s online reach will be reduced.
What are the biggest mistakes women make when it comes to pursuing their dreams and starting businesses?
Among the mistakes women make when it comes to chasing their dreams is not focusing. They feel that a man will give them everything they want. It is important for a woman to be financially independent. A woman should earn money, whether there is a man in the picture or not.
Some women also give up easily when they start a business. They throw in the towel when they don’t see immediate results. But, things don’t work that way. One has to be put to work first. Most successful entrepreneurs will tell you that the journey is never smooth in the beginning.
What are the greatest business lessons you’ve learned over the years?
I learned that if a person is focused on his business, he can definitely achieve his dreams. It all has to do with one’s mindset and how consistent one is. If one is serious and puts in a lot of passion, one will excel. I speak from my personal experience. I’ve noticed that because I’m so passionate, it’s helped me push harder, and I’m really seeing results.
How do you deal with difficult clients?
I try as much as possible to be patient with them. However, there are some clients who are stubborn and toxic. If they make me feel bad, I’d rather avoid them. Not everyone is my customer.
How do you like to dress?
I like to dress in a simple and classy way.