SmileDirectClub Launches Innovative SmileMaker Platform in Global First

SmileDirectClub, LLC

SmileDirectClub, LLC

SmileDirectClub SmileMaker platform

The SmileMaker platform is now available in Australia via the free SmileDirectClub app and leverages advanced Artificial Intelligence (AI) technology to show consumers their potential smile transformation in minutes.

The SmileMaker platform is now available in Australia via the free SmileDirectClub app and leverages advanced Artificial Intelligence (AI) technology to show consumers their potential smile transformation in minutes.

Smile-changing AI technology provides insight into new smiles through mobile devices

SYDNEY, Australia, Nov. 20, 2022 (GLOBE NEWSWIRE) — SmileDirectClub, Inc. (Nasdaq: SDC), the next-generation oral care company with the first medical technology platform for teeth straightening, today announced the launch of its innovative SmileMaker platform, making it easier than ever for consumers to achieve a smile they love.

The new platform launches today in Australia and will soon expand to the US, followed by other international markets.

“Australia is vital to our global business and the right market to launch this cutting-edge AI technology,” said David Cran, International Vice President of SmileDirectClub. “The decision to launch SmileMaker Platform here first is strategic; we already have a significant presence and market knowledge in Australia, with a customer base eager for technological advances in virtual care. We look forward to introducing more innovations around the world that can improve the customer experience, better assist dentists and increase access to oral care, while keeping the costs of this care affordable for everyone.”

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The first-generation SmileMaker platform is available through the free SmileDirectClub app and leverages advanced Artificial Intelligence (AI) technology to show consumers their potential smile transformation in minutes. Consumers can download the SmileDirectClub app, which is compatible with Apple devices and soon for Android devices, and capture a 3D scan of their teeth, bite and alignment using their phone’s camera. This technology is an industry first, updating current 2D remote scanning options and introducing real-time AI to capture a 3D view of teeth.

Just minutes after the 3D scan, consumers receive their “Custom Smile Plan” that shows their potential new smile, along with an estimated time frame for achieving results, leveraging the Company’s treatment planning data to create more than 1, 8 million smiles. The SmileMaker platform is part of the company’s growing AI capabilities within its innovation portfolio, helping SmileDirectClub transform the oral care industry by making teeth straightening more accessible, convenient and affordable.

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After receiving a personalized smile plan, clients will be asked to provide further high-definition scans via the home impression kit prescribed by the dentist or at a SmileShop location. This information is uploaded to the SmileDirectClub virtual care platform for review by an Australian registered dentist or orthodontist, along with other information collected from clients, to determine candidacy for clear aligner therapy. Once approved, clients will receive a final treatment plan, their “Smile Prescription,” to begin their official smile journey.

“SmileMaker Platform puts game-changing technology in the palm of consumers’ hands, and this is just the beginning of what AI can do for the dental profession,” said Dr. Jeffrey Sulitzer, Chief Clinical Officer. “We revolutionized the industry with our virtual care model, and we’re going to do it again with artificial intelligence that improves the customer experience and better helps our affiliated network of dentists and orthodontists so they can focus on what they do best: providing quality care to their patients”.

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Consumers in Australia can head to the Apple App Store today and start their smile journey. Android users in Australia will be able to access the app soon. you will be able to access the application shortly.

Since launching in the United States in 2014, SmileDirectClub has become one of the fastest-growing health technology companies, serving more than 1.8 million customers worldwide.

About SmileDirectClub
SmileDirectClub, Inc. (Nasdaq: SDC) (“SmileDirectClub”) is an oral care company and creator of the first medical technology platform for teeth straightening. Through its cutting-edge telehealth technology and vertically integrated model, SmileDirectClub is revolutionizing the oral care industry. SmileDirectClub’s mission is to democratize access to a smile that every person loves by making it accessible and convenient for everyone. SmileDirectClub is headquartered in Nashville, Tennessee, USA. For more information visit SmileDirectClub.com.au.

Contacts:
SmileDirectClub Media Relations: [email protected]
SmileDirectClub Investor Relations: [email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/39f3feae-d8ec-4dc9-a2a1-413009aa779d

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