NEW YORK–(BUSINESS WIRE)–Between now and the end of the year, hundreds of new and returning TV series, along with a myriad of original films, live events and specials, will premiere on more channels and platforms than ever before. These new plans will cover AVOD, SVOD and FAST broadcast, cable, satellite and streaming services. As a result, entertainment marketers face unprecedented obstacles in finding the right viewers in this fragmented landscape to drive their programming.
To address its challenges, Simulmedia, the leader in truly cross-channel television advertising, today announced a partnership with Comscore, Inc. audience on Simulmedia’s unique TV+® platform.
This partnership will enable entertainment marketers to reach audiences based on viewership, regardless of where they watch, using TV+® to find and target Comscore viewers on streaming television programming with greater cost efficiency and reduced repeatability.
“For the first time ever, entertainment marketers can now run paid media ad campaigns across TV and streaming with the confidence to reach the audiences most interested in tuning in to their new shows,” said Lori O ‘Connor, Vice. President of Sales, West Coast for Simulmedia.
Consumer viewing preferences are critical to successful attunement marketing, so incorporating Comscore’s high-value custom audience segments based on this behavior into TV+® will enable entertainment marketers to target and engage viewers both in both linear and streaming TV and cost-effective without wasteful replay.
“We’re thrilled that Simulmedia has chosen to leverage Comscore’s audience in an innovative way that will ensure more entertainment marketers drive viewers to both their new programs and their favorites,” said Rachel Gantz, GM Activation and Advertising Solutions at Comscore. “As choices grow exponentially for TV consumers, it’s critical that entertainment marketers have access to accurate audience data to ensure they’re delivering their message to the right audience.”
Using TV+®’s patented predictive technology, instant access to more than 250 premium inventory partners, and automated programming, buying, activation and measurement processes – combined with Comscore’s custom audience-based targeting capabilities and the billions of data points from dozens of sources that The Simulmedia’s platform ingests and synthesizes daily – entertainment marketers can run tuning campaigns in a seamless, unified way.
It’s an approach that explains the complex viewer journey in today’s fragmented omnichannel landscape, in which consumers regularly shift their attention not just from network to network, but from linear TV to streaming and then back again on a regular, daily basis.
Simulmedia is the leader in truly cross-channel TV advertising. With its TV+® platform, the company delivers unparalleled reach, measurement and results wherever audiences watch or stream. Founded in 2008, Simulmedia pioneered a digital approach to TV ad placement and optimization that changed TV advertising forever. With TV+®, Simulmedia helps advertisers and agencies quickly and efficiently reach viewers scattered across both linear and streaming TV at guaranteed scale without unnecessary overlap. Simulmedia has designed and executed successful television campaigns for hundreds of brands, including Experian, Warner Bros. Discovery, Zelle, Disney, 1-800-FLOWERS, Monster, Electrolux, Rover, Nordstrom, King’s Hawaiian and many more. In addition, Simulmedia enables brands to extend their reach and connect with elusive younger audiences through PlayerWON®, the first in-game video advertising platform for free-to-play PC and console titles. For more information, visit www.simulmedia.com and www.playerwon.com.