Sharjah records 68% increase in female entrepreneurs – News

The panel discusses strategies for promoting Sharjah as a destination for a global audience



The panel session at SEF on Saturday.  - Image provided

The panel session at SEF on Saturday. – Image provided

Published: Sat 17 Dec 2022, 7:45 PM

Sharjah posted a 68 oer cent increase in women entrepreneurs recently, said Maryam Bin Al Shaikh, Director of the Sharjah Business Women Council.

He spoke at a panel discussion titled “Marhaba: Welcome to Sharjah”, which discussed strategies for promoting Sharjah as a destination for a global audience. The panel discussion is part of the Sharjah Entrepreneurship Festival 2022.

The panel hosted the Chairman of Sharjah Commerce and Tourism Development Authority (SCTDA), Khaled Al Midfa; Mohammed Musharrakh, CEO of Invest in Sharjah; Ahmed Alkhoshaibi, Group CEO of Arada; Maryam Bin Al Shaikh, Director of Sharjah Business Women Council; and Kareem Al Jisr, Chief Sustainability Officer of Diamond Developers; and moderated by broadcast journalist Abdul Karim Hanif.

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Khaled Al Midfa emphasized the importance of learning and understanding the culture and history of Sharjah to effectively welcome and engage visitors and the fact that more than 50 percent of the UAE’s museums are located in the emirate and the tourism comprises more than 12 percent of GDP. “By embracing and sharing our culture and heritage, we can create authentic and meaningful experiences for visitors,” he said.

Al Midfa noted that tourism is growing rapidly in Sharjah and although the population is around 1.5 million, more than 1.8 million people visited and booked hotel rooms last year. “Sharjah has a population of more than 200 nationalities, we have well-diversified economies, we are a dynamic emirate that provides a benchmark for innovation and exceeds expectations time and time again. We are a hub of possibilities with a strong authentic identity”.

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Mohammed Musharrakh highlighted the commitment of Sharjah and its government to provide unique and authentic experiences for both visitors and businesses. “Invest in Sharjah plays an important role in facilitating this experience through our partnerships and collaborations with businesses and organisations, including the important work we do at Sheera and the Sharjah Investors Services Center for example. Today’s turnout of entrepreneurs and businessmen investing in their weekend at SEF is a testament to the fact that our work is effectively attracting the next generation to our emirate” he said.

Ahmed Alkhoshaibi of Arada spoke about the exponential growth that Sharjah has had over the past year in the property market with over Dh700 million transacted last month alone with 90 percent of investments made by foreign nationals. “Although the increase in purchases made by foreigners has been increasing year by year, the investment by locals has remained stable and these numbers should not be seen as a decline in local investment but rather an example how Sharjah is becoming more developed. prized destination for the world.”

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Kareem Al Jisr spoke about the role of Sharjah Sustainable City in the emirate as a project partnered between Sharjah Investment and Development Authority(Shurooq) and Diamond Developers saying, “Sharjah Sustainable City is a home for new ideas and innovation, a place to innovate in problem solving. We pride ourselves on being a place for early adopters and a living lab or “sandbox” for development. We provide space for entities and people to change and evolve.”

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