EAST BRUNSWICK – In the wake of the pandemic, businesses and communities are welcoming a return to normalcy after years of lockdowns and restrictions. But for many people, the move to remote work has introduced new challenges. With hybrid schedules replacing traditional commutes and in-person meetings, many office-based companies have struggled to balance overhead costs and employee cohesion.
For George and Karen Fisher, the co-owners of Office Evolution in East Brunswick, the efficiency of the modern workplace has been a topic of interest in 2017. Long before the pandemic, they were interested in opening a work environment centered in flexibility.
“This business came to life in summer 2017 when Karen attended a franchise presentation. The idea of owning a business was always a desire, but finding the right business opportunity took some time,” said George Fisher.
“This franchise is very attractive to us especially because of the growing need for flexible and affordable workspace; the manageable schedule, the business-to-business model, and our desire to help entrepreneurs succeed and contribute to the growth of our community.”
On August 1, the pair officially opened Office Evolution in East Brunswick on the 15th floor at 1 Tower Center Blvd.
According to a press release, Office Evolution is “the largest provider of locally owned and operated flexible workspaces nationwide” and has a “national network of 74 locally operated business centers in 25 states.”
With the location’s proximity to New York City and New Brunswick, the Fishers believe the opportunities for entrepreneurs and business owners are endless. They explained that the modernized workspace offers an array of amenities intended to attract professionals from all industries.
“Our office center is a place where entrepreneurs feel at home, especially as they begin the daily challenges of owning a business. Many say that entrepreneurship is a lonely effort,” said George Fisher. “The personal connections cultivated in our offices offer members opportunities to tap into a community of colleagues in a meaningful work environment, while remaining an independent business operator.
“CPAs, lawyers, financial planners, real estate/mortgage lenders, IT consultants and more all use our office. Our corporate set up gives remote workers a close-to-home option, without compromising the amenities they’re used to.
“We strive to grow with our members, so our services range from a business address, coworking desk, private office and 100-person conference room. Everything that serves the needs of start-ups to corporate teams,” he said.The pair said the location is a “one stop shop” for businesses and entrepreneurs as it offers the services and functionality needed to thrive in today’s world. With the resurgence of personal employment, they believe their workspace will provide an affordable and flexible alternative for local businesses.
“Shared business centers like ours provide endless flexibility. Local businesses do not have to make any long-term financial commitments and can enjoy the freedom to re-size their space requirements at relatively short notice to accommodate changes in their business,” said George Fisher. “With inflation on the rise, cost reduction is a top priority for businesses. It’s easy to control the budget with a flexible workspace like ours because all costs are transparent and include all building: heating and lighting , reception, security, maintenance, redecoration, refurbishment, and cleaning fees.
“There’s also one monthly invoice for a fixed amount, so there are no unexpected bills for heating and lighting, Wi-Fi, or the office phone, for ultimate budget control. In addition to controlling day-to-day costs, businesses that take space in a business center avoid all the liabilities typically associated with traditional methods of acquiring workspace,” he said.
As the daughter of an entrepreneur, Karen Fisher reveals how difficult the journey can be for business owners. Ultimately, he hopes to alleviate some of the struggles associated with entrepreneurship in East Brunswick.
“We love this area and even though we are not residents of East Brunswick, we are very familiar with the neighborhood … Karen’s father is a businessman, so he understands the difficulties that entrepreneurs face and how sad the way This business of ours is his way of making that journey smoother by providing a place to work where everyone is invested in each other’s success,” said George Fisher.