New Book Receives Entrepreneurship Business Book Award

New Book Receives Entrepreneurship Business Book Award

Cover courtesy of Mark Zweig

to Mark Zweig Confessions of an Entrepreneur: Simple Wisdom on Starting, Building, and Running a Business was recently named the 2022 Entrepreneur-General book award winner and a finalist in the Start Up category from the Goody Business Book Awards. The Goody Business Book Awards, sponsored by Goody PR, focus on books that have a positive impact on society and help others.

Zweig serves the entrepreneur-in-residence in the Sam M. Walton College of Business and taught entrepreneurship at the University of Arkansas for over 15 years. Zweig currently serves the chairman of Vistage Northwest Arkansas and he founded both Inc. 500/5000 companies, the Zweig Group and Mark Zweig Inc.

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“I wrote this book for anyone who owns their own business or is thinking about starting or buying one. It’s not full of cliches, buzzwords and jargon like most other business books, and is written from the perspective of someone who has started, bought, sold many businesses, including two Inc 500/5000 companies — as well as worked with thousands of entrepreneurs and business owners over his long career.”

Zweig provides readers with lessons learned from 50 years of professional experience and draws on a wealth of experience to offer practical, easy-to-understand guidance for beginning and existing entrepreneurs. The book’s strength lies in the honest stories Zweig tells, which provide insight into what owning and running a business looks and feels like.

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As Michael J. Gelb, author of How to Think Like Leonardo da Vinci and Innovate Like Edisonsaid, “This book is Zen and the Art of Motorcycle Maintenance for entrepreneurs. It is filled with engaging, educational and inspiring stories from Zweig’s amazing career, shared with humility, grace and humour. This ‘simple wisdom’ is profound, practical and essential for all aspiring entrepreneurs.”

Bob Lutz, former vice chairman at General Motors, also states that “[this book] will help the diligent entrepreneur seize the right opportunities and avoid fatal mistakes.”

The book has already received press attention, including coverage from Northwest Arkansas Business Journal and this podcast.

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About the University of Arkansas: As Arkansas’ flagship institution, the U of A provides an internationally competitive education in more than 200 academic programs. Founded in 1871, the U of A contributes more than $2.2 billion in the Arkansas economy by teaching new knowledge and skills, entrepreneurship and job development, discovery through research and creative activity while also providing training for professional disciplines. The Carnegie Foundation ranks the U of A among several US colleges and universities with the highest levels of research activity. US News & World Report the U of A is ranked among the top public universities in the country. See how the U of A is working to build a better world at Arkansas Research News.


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