Make Passion, Purpose, And Profit Your Compass− Imbuto Foundation to Young Entrepreneurs – KT PRESS

Young entrepreneurs with Imbuto Foundation officials

The Imbuto Foundation encouraged local young Entrepreneurs to be driven by “Passion – Purpose – Profit” as they hope to create and capture local entrepreneurial opportunities, by inventing, developing and exploiting new ideas, products and service.

The observation was made by Sandrine Umutoni, Director General of Imbuto Foundation during the completion of a week-long entrepreneurship training for local startups at the Business Professionals Network (BPN) headquarters in Kigali city, on November 18.

A total of forty-five (45) entrepreneurs were awarded certificates, after attending training in various fields including tech solutions, catering, medicine, tourism, manufacturing, and others.

“As you navigate the turbulent terrain of entrepreneurship, let the following 3 Ps be your compass; Passion – Purpose – Profit. Remember that profit should always come after passion and purpose,” said Umutoni.

“Let me leave you with these final words, as you continue on the next stage of your journey: Begin with your legacy in mind. Do your research and try to find information that is not easy to find,” she added.

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The training is part of the Imbuto foundation’s iAccelerator program, which is a mentorship-driven acceleration program, supporting young entrepreneurs with seed funding, training and skills development to develop innovative solutions in response to challenges related to sexual and reproductive health and rights.

It targets solving challenges related to sexuality education, family planning, maternal health, mental health and other population development issues.

These and more are part of the discussions taking place at the Global Entrepreneurship Week in Rwanda, held under the theme, “Unveiling the Collaborative Ecosystem.”

The theme aims to inspire communities to work together to create and share networks and markets to help rising startups thrive. It also aims to celebrate successes and learn from other business communities around the world.

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Sandrine Umutoni, Director General of the Imbuto foundation

During the week-long training, Imbuto foundation partnered with BPN to deliver lessons on business innovation, effective communication, resilience, creativity, web development, financial skills, project planning and strategizing, and digital marketing .

“In business, decision-making is an important factor, it will develop or fail. Entrepreneurs are tipped on that, but also on being innovative, understanding market trends. They should not rush for immediate income; they can come long term or short term,” said Alice Nkulikiyinka, BPN Country Director.

“They got all the basics for business development. During the selection, they indicated the potential in doing business, good planning and operation. Often, people tend to think that businesses are failed because of money, but they failed because of decisions,” he added.

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This week, similar entrepreneurship workshops and training took place at local universities and colleges at Kepler University, Carnegie Mellon University, and Davis College. Other students from different universities attended at different places including Norrsken house, Kigali city.

“Business requires patience, proper planning and decisions. We have basic training to push us forward. We understood that doing business is not easy, but it is possible to do it,” said Gisele Umukunzi, a student at University of Rwanda.

GEW was officially closed yesterday at the Norrsken house. It is in Rwanda for the first time since 2018, hosted by Jasiri and aims to inspire entrepreneurs to unleash their innovation and contribute to the economic growth of our Country.


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