Local Business Charged Up Entertainment VS MLB’s The Cleveland Guardians: Who Owns The “C”?

According to Charged Up Entertainment CEO and local hip hop legend Noah Oddo, the Cleveland Guardians have accused the company of infringing on their new team logo. Oddo stated that Cleveland Guardians lawyers contacted him and demanded that he give up the Charged Up logo or give up his legal rights to protect the brand. Oddo claims that the Cleveland Guardians’ claim is without merit, as Charged Up Entertainment has been using its logo since 2015 and has never received any complaints of market confusion.

The United States Patent and Trademark Office approved the mark to go forward, but the Cleveland Guardians Baseball Club filed an objection to the request to trademark the Charged Up Entertainment logo, which has been in use since 2015.

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According to Oddo, the Cleveland Guardians logo is a simple varsity “C,” while the Charged Up logo is a “C” with different lines and a lightning bolt.

Charged Up Entertainment “C” VS Cleveland Guardians “C”

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The original filing on July 21, 2022 states:
Cleveland Guardians Baseball Company, LLC opposes the registration of the mark C and Design by Charged Up Entertainment Intl LLC in International Class 25 for ‘Hats; Trousers; sweatshirt; T-shirts? Ski Masks” based on the allegation that Cleveland Guardians Baseball Company has been using similar marks in connection with baseball games and exhibition services and a wide variety of goods and services, including clothing, toys, sporting goods and novelty goods, for an extended period of time prior to on January 25, 2019, the date of first use of Charged Up Entertainment.

The Cleveland Guardians Baseball Company has federal registrations and applications for their marks in several classes, including International Classes 9, 14, 16, 18, 21, 25, 28 and 41, and an Ohio registration in Class 25. The company has also promote and advertise the sale and distribution of goods and services bearing their marks and offer such goods and services in commerce.

Cleveland Guardians Baseball Company believes that registration of Charged Up Entertainment’s mark will confuse, mislead or deceive consumers, diminish the distinctiveness of its marks and harm its reputation and goodwill.

Here is a link to the docs: HERE

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It is also unclear what the resolution of the case might be. It is possible that the court will rule in favor of either party or that a settlement can be reached out of court. It is worth noting that the Cleveland Guardians have not yet commented on the situation, so it is difficult to give a more detailed picture of what is happening. This is ongoing and we will keep you posted.

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RVA staff

The small team of talented but overworked staff at RVA Magazine has been bringing you the news that matters in Richmond, Virginia since 2005.


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