Kanye West erupts after Adidas puts Yeezy partnership ‘under review’ following ‘White Lives Matter’ statement

Kanye West’s partnership with sportswear maker Adidas is “under investigation,” the company said Thursday, and the star isn’t happy with the decision.

In an obscene Instagram post, West took a close look at the sports retailer and claimed they “stole” his designs, according to TMZ.

“F—K ADIDAS,” West said to his nearly 18 million followers in the now-deleted post.

“I AM ADIDAS,” he added. “ADIDAS MANAGED AND STOLEN MY DESIGNS.”

A photo of Kanye West on stage

Kanye West on stage during the 2016 MTV Video Music Awards in New York, United States, August 28, 2016. (REUTERS/Lucas Jackson/File Photo / Reuters Photos)

Kanye West talks about splitting partnerships with Adidas and GAP

The German sportswear giant, the largest sportswear manufacturer in Europe and the second largest in the world behind Nike, has entered into a business partnership with West to manufacture its Yeezy line.

Also Read :  New International Partnership to Tackle Public Health Challenges

However, the company announced the review days after West wore a White Lives Matter shirt to a Paris fashion show and took to social media to call the Black Lives Matter movement a “scam.”

“After repeated efforts to resolve the situation privately, we have made the decision to review the partnership,” Adidas said in a statement, according to Reuters. “We will continue to manage the current product together during this time.”

Adidas and Kanye West

A split photo of the Adidas logo on a sign and Kanye West in front of the Supreme Courthouse in New York City. (REUTERS/Andrew Kelly/File Photo/Steve Eichner/WWD/Penske Media via Getty Images)

“Adidas has always been about creativity, innovation and supporting athletes and artists to achieve their vision,” the statement continued. “The partnership with Adidas Yeezy is one of the most successful collaborations in the history of our industry.”

Also Read :  Attorneys Clash Over Anthony Rapp’s PTSD Diagnosis – Deadline

Adidas added: “All successful partnerships are based on mutual respect and shared values.”

West often uses social media to voice his opinions and criticisms, including some in recent months that have been specifically aimed at Adidas and its CEO.

The two have been working together since 2013, Reuters reported.

Kanye West walking

Kanye West on September 26, 2022 in London, England. (Neil Mockford/GC Images/Getty Images)

West previously partnered with Nike from 2007 to 2013 when he released his famous Red Octobers, according to The Wall Street Journal. The star first collaborated with Adidas in 2006 but the partnership didn’t produce a shoe.

WHO FOUNDED ADIDAS?

Also Read :  iPhone 14 Pro Review - IGN

In West’s current agreement with Adidas, the star gives the company the rights to design and manufacture Yeezy products. In return, West receives about 15% royalties, according to the Journal.

The current deal runs until 2026. As recently as last month, West threatened to back out of the agreement and take over the Yeezy line alone.

GET FOX BUSINESS ON THE GO BY CLICKING HERE

Adidas’ announcement for the review comes less than a month after West announced it was ending its partnership with apparel retailer Gap Inc.

West often posts updates to Instagram and then deletes them. As of Friday morning, his account had just three posts, including a post about each of his parents and a video from Fox News host Tucker Carlson.

Leave a Reply

Your email address will not be published.