Kanye West’s partnership with sportswear maker Adidas is “under investigation,” the company said Thursday, and the star isn’t happy with the decision.
In an obscene Instagram post, West took a close look at the sports retailer and claimed they “stole” his designs, according to TMZ.
“F—K ADIDAS,” West said to his nearly 18 million followers in the now-deleted post.
“I AM ADIDAS,” he added. “ADIDAS MANAGED AND STOLEN MY DESIGNS.”
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The German sportswear giant, the largest sportswear manufacturer in Europe and the second largest in the world behind Nike, has entered into a business partnership with West to manufacture its Yeezy line.
However, the company announced the review days after West wore a White Lives Matter shirt to a Paris fashion show and took to social media to call the Black Lives Matter movement a “scam.”
“After repeated efforts to resolve the situation privately, we have made the decision to review the partnership,” Adidas said in a statement, according to Reuters. “We will continue to manage the current product together during this time.”
“Adidas has always been about creativity, innovation and supporting athletes and artists to achieve their vision,” the statement continued. “The partnership with Adidas Yeezy is one of the most successful collaborations in the history of our industry.”
Adidas added: “All successful partnerships are based on mutual respect and shared values.”
West often uses social media to voice his opinions and criticisms, including some in recent months that have been specifically aimed at Adidas and its CEO.
The two have been working together since 2013, Reuters reported.
West previously partnered with Nike from 2007 to 2013 when he released his famous Red Octobers, according to The Wall Street Journal. The star first collaborated with Adidas in 2006 but the partnership didn’t produce a shoe.
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In West’s current agreement with Adidas, the star gives the company the rights to design and manufacture Yeezy products. In return, West receives about 15% royalties, according to the Journal.
The current deal runs until 2026. As recently as last month, West threatened to back out of the agreement and take over the Yeezy line alone.
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Adidas’ announcement for the review comes less than a month after West announced it was ending its partnership with apparel retailer Gap Inc.
West often posts updates to Instagram and then deletes them. As of Friday morning, his account had just three posts, including a post about each of his parents and a video from Fox News host Tucker Carlson.