Kanye West: Adidas to launch investigation into allegations of inappropriate behavior made against rapper



CNN Business

Adidas will launch an investigation into allegations of misconduct against Kanye West, with whom the company had a partnership that ended in October.

In a statement released Thursday, Adidas said it is “currently unclear whether the allegations made in an anonymous letter are true. However, we take these allegations very seriously and have taken the decision to launch an independent investigation into the matter immediately to address the allegations.”

The statement follows an article in Rolling Stone that said Adidas board members ignored misconduct by the rapper, who legally changed his name to Ye, as part of his partnership with his Yeezy brand.

Rolling Stone says it obtained a letter sent by former high-ranking Yeezy employees to executive board members on Tuesday about “the toxic and chaotic environment Kanye West has created.” The letter went on to say, “This type of response from a brand partner is one that Adidas employees should never be subjected to, nor should Adidas leadership ever tolerate.”

Adidas ended its partnership with Ye after he made a series of anti-Semitic comments in recent months. In late October, West made the anti-Semitic comments — as well as what he said about George Floyd and Black Lives Matter — in a rambling 16-minute video shared by WmgLab Records on YouTube that was apparently recorded sometime after business ended. of the relationship from Adidas. with him.

“I think Adidas felt that because everyone was collecting that they had the right to take my designs,” West told a small crowd.

In the video, West did not apologize for his anti-Semitic comments, but appeared to be trying to distance himself from any “hate group.”

“I have nothing to do with any hate group,” West said as he closed his prayer remarks. “If any hatred happens to any Jew, it is not connected (gestures to himself) because I require everyone to walk in love.”

Adidas had partnered with West since 2013, when the company signed his brand away from rival Nike. In 2016, Adidas expanded its relationship with the rapper, calling it “the most significant collaboration ever created between a non-athlete and a sports brand.”

West currently does not have an attorney or publicist representing him in this matter.

– CNN’s Dan Heching contributed to this report

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