Intel is taking a bolder approach to CES these days — ditching a lavish event held in a large hotel showroom in the wake of Covid-19, and investing rapidly in next-generation tech like drones. A broader shift in PR strategy over the years. and moonshots like the Volocopter and using them as showpieces at these events. Remember the year Intel imported an entire Volocopter airplane on stage for its “first American flight,” and put the then-CEO in it?
Nevertheless, the Vegas mega-show is an important moment for Intel. This is not just a bellwether for the state of the consumer electronics industry, but a significant marketing opportunity as consumer electronics companies increase and purchase components for their devices. Today, the company unveiled a slew of news about processors and computer features using them, including a new 13th generation of its Intel Core processors, an all-new 24-core processor, the i9, and—it Stating the fact that it is over now. -Computer penetration among business and developed world consumers – a new N-series specifically for what it calls “entry-level” education and mainstream laptops, desktops and edge native applications describes
The breadth here is intentional: Intel made a name for itself decades ago for its revolutionary approach to computer processors, which helped usher in a new generation of small devices, but it’s left something to be desired at the high end of the market. Faced much stiffer competition, and some would say missed the boat on Mobile years ago. These new releases aim to address all of that: providing leadership in tomorrow’s processing giants, but also hopefully a role in building devices for today’s mass market, at least once announced in September 2022. That it would eclipse his celebrity. Celeron and Pentium processor brands.
“The 13th Gen Intel Core mobile processor family delivers unprecedented, scalable performance for leadership platforms across all laptop segments,” Michelle Johnston Holthouse, executive vice president and general manager of Intel’s Client Computing Group, said in a statement. ” “With our industry-leading technologies and unparalleled global partner ecosystem, people can expect a high-capacity mobile experience in new and unique form factors so they can game or create from anywhere.”
The 13th generation Intel Core mobile processor family unveiled today is headlined by the i9-13980HX, Intel’s first 24-core processor designed for laptops. Intel claims it is now the world’s fastest mobile (i.e. laptop) processor with 5.6 gigahertz (GHz) turbo frequency speeds and 11 percent faster and 49 percent faster performance for single-purpose and multitasking use, respectively. has a As a measure of what the race in processors is like today, it’s less about Intel really setting a new bar than it is about maintaining it: it notes in an announcement disclaimer. That this world’s fastest claim is valid only till December 2022. .
It says the 24 cores are split into 8 performance cores and 16 efficiency cores, and are complemented by 32 threads and an “enhanced Intel thread.”
Director with memory support up to 128 gigabytes. The state of the features expected by users in these devices is also very clear with many other supports including superfast Wi-Fi 6E (Gig+) support. Bluetooth LE Audio and Bluetooth 5.2 support for faster speeds, multiple devices and lower power consumption (so important that the first Bluetooth drains the battery); Thunderbolt 4 support for 40 gigabits per second transfer speed; and more.
The H-, P- and U-series mobile processors are addressing IoT, “exciting” and thin devices. Intel says that more than 300 models from Acer, Asus, Dell, HP, Lenovo, MSI, Razer, Republic of Gamers, Samsung and others are going to be released this year based on them.
All 13th generation processors will also include a Movidius Vision Processing Unit (VPU), which has been developed in collaboration with Microsoft to work with its Windows Studio Effects to accelerate overall CPU and GPU performance. can go. of machines. This collaboration is a remarkable sign of how closely linked hardware and software have evolved, and how hardware is increasingly becoming a software play, with more complex applications and faster speeds. of the. Without its own chip-based vertical strategy in-house, Microsoft is an obvious partner.
“Together with Intel, we continue to innovate to deliver powerful PC performance and experiences with Windows 11 and all the products Intel is announcing today,” said Panos Panay, Microsoft’s EVP and head of product, in a statement. Is.” “We’re excited for customers to take advantage of significant improvements, such as improved Windows support for Intel Hybrid Guided Scheduler, and meaningful new experiences, such as Intel Movidius VPU unlocking a new era of AI acceleration, with Windows Studio started.”
Intel is describing its new N-series chips, meanwhile, as direct replacements for the Penium and Celeron lines. “Purpose-built” for the education segment, entry-level computing and IoT-edge native applications, this also means that they are marketed as more cost-effective and targeted and overall lower cost and less specialized devices. will be done as Compared to previous generations, it is a more modern and evolutionary product for the company.
With the new Gresmont-based core, Intel 7 process technology means 28% better application performance and 64% better graphics performance than older (now sunset) processors. Up to 10 hours of HD video playback (if nothing else is being used) with improved camera and display support, as well as upgraded Wi-Fi and Bluetooth (also based on i3 tech). About 50 new ChromeOS and Windows designs from Acer, Dell, HP, Lenovo and ASUS are slated to launch this year based on these chips, Intel said.
The IoT is also being addressed with these new N-series chips, which will appear, Intel said, in retail signage, kiosks, point-of-sale systems, portable medical imaging devices, office automation devices such as in equipment used in copiers, and in safety and security. Security devices.
In addition to chip news, Intel has also continued to iterate on its laptop and portable computing specifications, with new developments this year called the Intel Evo.
These are based on the new 13th generation processor and focus on battery expansion to improve both charging speed but also how long devices can last unplugged. improved performance for video conferencing and other video and collaboration applications; and better bridges between laptops and other keyboard computing and mobile handsets and tablets, which it’s calling “Intel Unison.” Again, in the end game of vertical integration, this was a necessary move for Intel, in an environment where people who still use laptops always do so in conjunction with handsets, something that makes the device Those who want to make it as easy as possible, not least to lose those users as former product users.
Intel Evo will also work with hardware developed by device suppliers, covering Thunderbolt 4 docks, monitors, storage and wireless headsets, mice, keyboards and other access points. Whether they’ll end up feeling like gimmicks or tiny pieces of hardware that no one ultimately uses remains to be seen: at the end of the day, the simplest and most foolproof tools tend to win the day.