Influencer marketing – An ideal opportunity to enhance sales during the festive season

Businesses look forward to good sales during the year-end festive season as lives finally return to normal after two years due to the pandemic. The festive season is usually the time of the year when shoppers get into a shopping spree. With the dramatic increase in the number of active social media users, digital platforms play an important role in increasing sales and generating revenue. Considering this, brands need to tailor their marketing strategies according to social media trends.

Influencer marketing offers brands powerful ways to prioritize customer engagement and retention through user-generated content (UGC). Not surprisingly, it is the fastest growing marketing channel, surpassing other online marketing strategies such as affiliate marketing and paid advertising. Brand spending on influencers has increased. 25-30 percentt, and is expected to reach influencer advertising in India. USD 289.30 million By 2027

Influencers such as vloggers, bloggers, YouTubers, Instagrammers, and celebrities with high follower bases increase brand reach and awareness and convince audiences to buy products.

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Maximum impact during the festive season

The year-end festive season is one of the busiest times for influencer marketing professionals. 93 percent Brands’ campaigns aim to deliver festive, clutter-free content through influencer marketing. Because 48% With consumers likely to spend more during the festive season, Christmas and New Year are great times for businesses to reach a wider audience.

Businesses tend to engage more with their followers around the year-end festivities. And influencers can help businesses increase sales by organically spreading word of mouth, endorsing them and promoting business products on social media platforms like Instagram, Facebook, Twitter, YouTube, etc., so that They should stand out from the crowd.

HDFC Bank profited decently last year Instagram’s #AddAnAd influencer marketing campaign during the festive season. Celebrities like R Madhavan, Ali Faizal, Radhika Apte, and Yami Gautam joined the bandwagon to buy their dream homes, cars, bikes, gadgets, etc. with HDFC Bank’s “festive treats”. How to shop with Easy EMIs The marketing campaign garnered over 1 million interactions and 20 million impressions in just 48 hours.

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Leveraging influencer marketing for better sales and ROI

Shoppable influencer content influences buyers’ purchase intent, persuading the audience to buy the product. in regards to 49% Consumers rely on influencer recommendations on social media to make purchase decisions. Thus, influencer marketing presents an opportunity to businesses. Increasing conversion touch points, increasing customer retention and product awareness.

According to 60% of marketers, influencer posts outperform branded posts. Compared to other digital media strategies, influencer marketing has an ROI. 11x Top businesses produce on average. USD 6.50 For every USD spent on influencer marketing, shows an ROI of 650 percent. Since most influencers already trust their followers, they instill trust in the business, building credibility among followers.

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The bottom line

In India, more than 2 million content creators work across industries, enabling brands to engage with audiences and establish a strong online presence seamlessly. Brands leveraging influencer marketing strategies witness promising results, viz 61.2 percent Brands recognize the power of influencer marketing and their ability to onboard new customers.

As businesses look to increase their revenue and reach through influencer marketing, now is the perfect time, as people are more receptive when the festive cheer is at its peak. Influencer marketing offers businesses a great opportunity to effectively drive sales, increase brand awareness and build customer loyalty at low costs.



The views expressed above are the author’s own.

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