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Content is king, and at the core of what drives effective content is data on what moves people, consumers, and the internet in general. For a long time, SEO analysts and tools have focused heavily on how people search for things with written words, but less emphasis on the data behind the images being searched for.
What better resource can you think of to create a photo and video search data tool than Getty Images and iStock? Luckily for budget-conscious marketers, entrepreneurs, and small businesses, VisualGPS Insights is now available, a new interactive visual trends tool — free to use — and incredibly valuable to marketing campaigns that -forward thinking.
When you go to the iStock VisualGPS Insights page, you can get started right away by typing in a search term for a photo or video. From there, the tool generates a wide range of analytics and insights for you and your team to use to inform your own campaigns, visual selections, and more. It’s important to note that this tool, rather than telling users what content to use, provides a wealth of information that can help inform, guide, and inspire more effective content creation.
You can start by searching for a term with the type-in search bar on the iStock VisualGPS Insights page. For example, let’s say you type “entrepreneur.” From there, a wealth of results and data will be generated, and you can filter it based on time — anywhere from the past year to the past seven days — as well as location and industry. So if you want to localize your search to the United States for the past six months, you can do that. The tool can also show things like interest in your search term over time and by industry, as well as related search terms and photos and videos related to “entrepreneur.”
The iStock VisualGPS Insights Tool has been praised in articles from Global Newswire, ABC 27 WHTM, and Mumbrella. Save 25 percent off iStock photos and videos during its end-of-the-year sale with promo code SAVE25, and take advantage of VisualGPS Insights for free.
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