HomeJab Photographer Survey: Tell Sellers To Declutter

Recently, HomeJab has entered the marketing datasphere, using the activities of its national network of photography and real estate creatives as a resource to better understand the industry.

September is Marketing and Brand month at Inman. Tips for better branding and detailed features on how to use the marketing tools provided by Zillow, Redfin and other platforms are in the works, along with insights from experts. Find it all at Inman, as well as at our two-day virtual flagship event Your Playbook for the Fall Market in October.

In a new survey of 100 vendors, HomeJab, the real estate photography and video service, reveals the top concerns photographers have when working with sellers.

The Rants & Raves report found that 95 percent of photographers would like vendors to clear out their homes before a shot. The second highest complaint, raised by 86 percent of respondents, was the failure to remove large, free-standing items such as bicycles, inner tubes and children’s toys. From then on it was general house cleaning, replacing lightbulbs and cleaning outside paths and driveways.

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HomeJab serves as a liaison between agents and visual professionals, managing the search, hiring and delivery of photos, video content and 3D tour content into the final product. Users can pay for various forms of advanced editing.

Recently, HomeJab has entered the marketing datasphere, using the activities of its national network of photography and real estate creatives as a resource to better understand the industry.

In June, HomeJab partnered with image metadata company Restb.ai to record the most common highlights and capture what’s hidden within listing content. January was all about which staging tactics are most effective.

The points raised probably won’t surprise many, but until multiple listing services across the country stop posting bedroom photos with clothes on the floor, kitchen shots with pots in the sink, and backyards with broken sheds, it’s important agents are reminded. so they can remind their sellers.

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While the majority of sellers are cooperative — 67 percent, according to his survey — far too many remain reluctant to the advice of listing agents, HomeJab founder and CEO Joe Jesuele said in a statement.

Although “research consistently shows that professional real estate photography helps sell homes faster and for more money,” Jesuele said.

Of course, HomeJab’s survey shows that vendors can make a photographer’s job a lot easier simply by reducing the number of issues referred to as “rants.”

Respondents were asked what a salesperson can do to make their job easier. According to the announcement, the reactions were mixed.

“While real estate photographers need salespeople to avoid them, some say salespeople should leave during the shoot,” HomeJab said. “But other photographers want to be within earshot for permission to make minor adjustments to improve a photo.”

Sellers through their agents should ask sellers what they can do to make photo shoots easier and more productive, such as:

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Blame for a bad shot doesn’t lie solely with the seller. HomeJab’s survey provides feedback for agents.

“Good agents get to a property in a timely manner and turn on all the lights and clean up anything that shouldn’t be there,” a photographer from Cherry Hill, New Jersey said in the release. “Bad agents are late and demand that everything be cleaned perfectly.”

Respondents also said they wish agents didn’t promise sellers removal of each item as if it didn’t require any effort or extra money. Agents also make inappropriate promises about how long a shoot will last. According to the survey, it is best not to propose a hard stop.

Finally, the photographer does not send the photos to the seller. The agent is responsible for the transfer.

According to the press release, HomeJab has delivered more than 4,000,000 images to help realtors sell and rent more than $35 billion worth of homes.

Email Craig Rowe

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