Go4Virtual Laser Focused On Photography And Virtual Tours

The Go4Virtual photo selection includes real estate night photos

Go4Virtual franchise is growing

VICTORIALuc Cardinal and his team Go4Virtual Give their customers something that’s the next best thing to being there.

The real estate photography and virtual tour company focuses on showing homes and businesses in the best possible light through the use of drones and high-performance cameras, and as a result, the company is growing by leaps and bounds.

Go4Virtual owner Luc Cardinal

“Our photos can look better than the house itself,” says Cardinal. “It’s my job to show the house as great as it is.”

When Cardinal began offering virtual home tours eight years ago, many realtors were skeptical, he said. That has all changed.

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“Most of my real estate agents now just give me the address and say ‘do what you do,'” he notes. “We do photos, floor plans, virtual tours and drones. We use drones because when you sell a home, you sell the area and let buyers know it’s close to the ocean, park, and shopping. The drone photos show what’s in the neighborhood.

“I’m a real estate photographer and when I start with an agent I always tell him that the more he can share the house as it is, he’ll find the right buyer as soon as possible.”

Cardinal relocated to Victoria from Florida and resumed his photography career, taking photos of children at school on Vancouver Island for his freshman year before building Go4Virtual for one client at a time.

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Go4 Virtual has grown from working with 400 brokers to nearly 2,000.

An example of a drone photo from Go4Virtual

“Some real estate agents have 1 or 2 listings a month, some 1 or 2 a year,” he notes. “I’m a bit different as other companies might send a photographer to take a virtual photo or fly a drone and might take 2-3 appointments for that. I make an appointment and do it all in one go.”

Go4Virtual’s appointment scheduling policy has been a key to their success.

Expert use of lighting brings out the best in the interiors of homes

“Deadlines are very important and we are on time and on schedule,” he notes. “People communicate with you in many different ways today, but my turnaround is key to the company. Our prices are the same and for each client we include at least 30 photos, a twilight, a night shot, plus the virtual tour and color floor plan.”

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No wonder the company is growing so quickly. Today there are 20 employees, many of whom work from overseas.

“When we’re doing a job, the way we work is that once we’re done shooting, I’ll turn it in the next day because the people who work with us work while we sleep,” he points out. “When I wake up the next day, I can deliver everything they did.”

Cardinal has operated Go4Virtual as a franchisor for the past several years.

“I now have three franchisors, two in Victoria and one in Kelowna,” he says. “Three more coming soon – two in Vancouver and another in Victoria.”


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