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Genshin Impact, MiHoYo’s mobile title, has hit a new spending record. In its first two years on the market, mobile gamers spent $3.7 billion on the action-adventure title.
According to data from Sensor Tower, Genshin Impact ranks third in mobile spending since its launch two years ago. The title only follows Honor of Kings and PUBG Mobile (including spending on its Chinese counterpart, Peacekeeper Elite). In the same two-year period, Honor of Kings earned $5.5 billion while PUBG Mobile earned $4.9 billion.
As a result, Genshin Impact is the most successful IP release on mobile since Honor of Kings. Although the title earned slightly less in the second year ($1.7 billion) compared to the first year ($2 billion), it is generally defying market trends. While overall mobile gaming spending fell in Q1 and Q2, Genshin Impact’s revenue grew 16 percent and 28 percent, respectively.
Sensor Tower notes that Genshin Impact is the most successful game using gacha monetization. He won more than he didn’t. 2 and no. 3 matches combined in the same period. In part, this is because Genshin Impact has managed to build a loyal player base in some of the world’s most lucrative markets. The top three markets by spend for the title were China (33 percent), Japan (24 percent) and the United States (17 percent).
Genshin Impact’s spending per platform is relatively equal between the App Store and Google Play globally. In China, the App Store accounted for 68 percent of spending. However, Sensor Tower does not track spending on third-party Android stores that are popular in China.
Genshin Impact is one of a growing number of Chinese-developed titles that have found success outside of their home market. The title’s cross-play between mobile and PC and its regular content updates that provide new popular characters have made the title an industry-wide trendsetter.
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