Engineered in India by Mohan Reddy is a must for entrepreneurs

Dr Ganesh Natarajan

A “Rags to Riches” narrative or an engineers’ guide to better engineering for India and the world? Mohan Reddy’s Engineered in India has all the elements of a compelling story of entrepreneurship in the turbulent times of India’s own journey from a struggling fledgling democracy to a global leader in providing services and products to the world.

The book makes for compelling reading as it narrates the entrepreneurial odyssey of a middle class Indian with all the family pressures and competitive and environmental hurdles that many of us face in building companies in India. have a different “point of view” from the hordes.

What makes the man and the book stand out is the almost remarkable development of a range of new services from India – digitization to geospatial services to computer-aided product design and manufacturing and the willingness to combine an incremental innovation approach with occasional disruptive innovations for key clients . The necessary ambidexterity of approach should be one of the main takeaways from the book.

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An encouraging feature of the story is the approach of “deploying tools rather than throwing bodies at complex problems” that led to the company he founded, Infotech Enterprises (now Cyient) establishing market leadership and sharing opportunity across multiple key domains.

The willingness to work with strategic partners who are leaders in their own countries, develop intellectual property and add commercial software services to the portfolio to catch up with peers in the IT industry demonstrates the agility which a true entrepreneur develops and adapts a strategy to suit the needs of each stage.

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There are many ideas that modern entrepreneurs can learn from – the products and services dual strategy, developing unique services relevant to each market they choose to play and succeeding in cross-border acquisitions by having a truly global mindset. and the willingness to adapt sales procedures and compensation structures to new situations. And in what should be recognized as a real departure from the Indian services mindset, allowing both design and manufacture in India can truly be considered a significant achievement – in mindset and dedication to client success which shows both the person and his company.

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The future of India and indeed, of the software and engineering services industry will be in replicating what Mohan Reddy calls “designing tomorrow together” with clients who are fully aware of the skills and experience that define ” inside-out” approach and insights about the market landscape and competition that enable “outside-in” thinking.

Institutions like Cyient and indeed Mohan Reddy himself are worthy of admiration and emulation and the book is truly a treasure trove of great ideas for future entrepreneurship!

(Dr Ganesh Natarajan is Chairman of 5F World and Honeywell Automation India Limited and heads NASSCOM and SVP India.)

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