CALIFORNIA ASSOCIATION OF REALTORS® to Offer Milestones as


LOS ANGELES, Sept. 22, 2022 (GLOBE NEWSWIRE) — milestones (milestones.ai)the all-in-one portal for homeowners that makes it easy for consumers to buy, move, sell and manage their home, is pleased to announce that the CALIFORNIA ASSOCIATION OF REALTORS® (CAR) will introduce Milestones as a member benefit for its more than 217,000 REALTORS® members. The launch follows a Milestones-made Series A investment car that closed earlier this year.

Milestones is the first technology company to offer a homeownership portal similar to consumer offerings for managing healthcare, personal finance and education. Milestones monitors the value of your home, offers searches for homes for sale and even manages the sale process. Milestones Client Portals are made available to consumers at no cost through all California REALTORS®. “This benefit for new members comes at a good time,” said CAR President Otto Catrina. “Milestones addresses some of our association’s key strategic goals, including investments in new technologies that foster a deeper consultative relationship between our members and homeowners,” says Catrina.

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This partnership is the first of its kind and solidifies CAR’s position as a leader in providing quality technology tools and educational content to its members at a crucial time when the California housing market is experiencing a slowdown in transaction volume. Now more than ever, it’s critical for real estate agents to identify opportunities to engage their existing and potential clients in new, creative ways. Through Milestones, members can invite clients to web-based homeownership centers to manage home maintenance, view home value, monitor home sales in their area, search for real estate, and even identify mortgage refinancing or HELOC options. Never before REALTORS® had a broader application to maintain a close customer relationship by supporting every aspect of home ownership including buying, selling, moving and owning.

CAR carries this member benefit on its REimagine! Conference & Exhibition October 11-13, 2022 at the Long Beach Convention Center. Once launched, members will access their Milestones account through the CAR.org website, where they can invite customers to Hubs.

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The most important benefit for consumers is the support of their real estate agent in managing the home between transactions. “Managing a home is complicated,” said Dustin Gray, founder and CEO of Milestones. “The average household has more than 150 systems that need maintenance and consumers need help to organize everything. Gutters need to be cleaned, water filters replaced, concrete sealed, dryer vents cleaned, and so on. Milestones has checklists for all of this, complete with DIY videos or access to professionals to do it for you. THE CALIFORNIA ASSOCIATION OF REALTORS® is our premier launch partner for the Association and MLS channel and is a preeminent industry leader,” said Gray.

look at that Video from CAR Treasurer Heather Ozur on milestones

look at that Milestones introductory video by CEO Dustin Gray

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About Milestones

Milestones is a customer-for-life experience platform for buying, selling and managing home ownership – brought to consumers by real estate, mortgage, insurance and ownership professionals. The integrated and open platform creates private personalized client portals where agents can connect, educate and create value at every stage of the homeowner’s journey.

Learn more at Milestones.ai.

About the CALIFORNIA ASSOCIATION OF REALTORS®

The CALIFORNIA ASSOCIATION OF REALTORS has been a leader in California real estate for more than 110 years® is one of the largest state trade organizations in the United States with more than 217,000 members dedicated to advancing real estate professionals. CAR is headquartered in Los Angeles.

For more information, please visit AUTO.org

Media contacts:

Monica Sollee | milestones
951-249-6386 [email protected]

Lotus Lou | DARE
213-739-8304 [email protected]

Photos accompanying this announcement are available at

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