Aussie entrepreneur behind skincare brand BodyBlendz reveals how ‘scary’ diagnosis spawned cult product

It started with a mild stuffy nose.

But just a few days later, Theo Ikosidekas – the young entrepreneur behind celebrity skincare brand BodyBlendz – is unconscious in a coma and fighting for his life.

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At the time, his loved ones weren’t sure if he would live again – and if he did, would he have brain damage?

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“I’m about to die. It was that scary,” Ikosidekas recalled.

“That’s what the doctors were telling me at the time: ‘You know, you’re very sick. You’re lucky you made it here. If you had waited a few more hours, you would probably have died.”

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Theo is in the hospital. Credits: Given

The Delta strain of COVID deprived Ikosidekas of oxygen so much that, by the time he got to the hospital, his oxygen levels had dropped to 72 percent.

The doctors told him they couldn’t raise his oxygen levels and he needed to be put into an induced coma.

Despite his critical condition, his business smarts started.

“Within an hour, I was sending passwords to my bank and everything to another business colleague because I used to pay everything and I didn’t know how long I would be gone or how the business would work,” he said. .

For 15 days, he lay in an induced coma at Melbourne’s Austin Hospital.

“At one stage, I was the sickest person in the ICU. And that’s quite a shock, because I’m only 32,” Ikosidekas said.

And while he was lucky to recover from the coma, when he finally woke up, his battle was far from over.

Ikosidekas discovered that he had to learn to walk again, that he had a blood clot in his lung, and that he had a deep “bullet-like” scar on his face from lying on his back for 18 hours a day to encourage blood flow. oxygen. .

Body Blendz founder Theo Ikosidekas is recovering from COVID. Credits: Theo Ikosidekas

However, Ikosidekas was determined.

Determined to recover and determined to return to the top BodyBlendz, the successful skincare brand that has garnered a celebrity fanbase.

A product – the brand’s Glacial Dip Body Glow Exfoliating Hydrator – received a notable shout-out from Kim Kardashian after being created in collaboration with her friend, model and TV star Nicole Williams English.

Ikosidekas built the brand from scratch in 2014 and its products have now gained a cult following, with before and after photos showing the dramatic changes on its Instagram page.

“When you’re faced with the unknown, you focus on what you know and love. And for me that’s the creative process of product development,” Ikosidekas said.

So, as he slowly regained his strength and stamina after his fight with COVID, he did his coverage.

Recently, he released one of his most successful products – the Face and Body Gradual Tanning Anti-Cellulite Lotion – which promises to fight cellulite and tan at the same time, providing radical results for 91 percent of users in just three weeks.

“We just released two weeks ago and it’s becoming our most popular product,” said Ikosidekas, proud of the achievement.

Theo after his ordeal. Credits: Given

But behind the success of the business, there was a real physical battle.

“The hospital said I could be there for months. They don’t know how I will recover,” Ikosidekas said.

“But literally from waking up from a coma, in a week I was out of the hospital. That’s how determined I was.

Once home, the road to recovery took about a year and was marred by PTSD, as she battled traumatic flashbacks of the dreams she experienced while in her coma.

His mental stamina was further tested in July when he decided to take a business trip to the US expand the BodyBlendz network.

“That was a big challenge for me after how sick I got and knowing what the health care system is like in the States but I did it and I’m really glad I did,” Ikosidekas said.

As a result, he is now working on deals with major stockists in the US and UK and and brokered business partnerships in the Middle East.

Theo promoting Body Blendz in the US. Credits: Given

His fight for life also helped him appreciate the spoils of his success and notice the small wins.

“I think it’s a setback. It was meant to be for me. But it has taught me, you know, don’t take anything for granted. Tomorrow is not promised and always happy in life,” said Ikosidekas.

The entrepreneur’s latest project is the creation of a range of stocking fillers featuring the BodyBlendz collection, with gifts for every budget.

Give the gift of year-round glowing skin with this ultimate power duo. Meet: Coffee Buff Coffee Scrub. No frills, just honest-to-goodness skin-loving Arabica coffee grounds that strive to discover beautiful skin. Its partner in crime: Coco Luxe Coffee Scrub. A hydrating, anti-bacterial coconut scrub that smells of timeless summer and tropical vacations.

For your work wife, sister or aunt who loves a little self-care. Our Facial Care Gift Set is packed with all the essentials for a Saturday night pamper sesh. Includes: a (adorable) pink headband, our Pink Clay Mask for brighter, clearer and smoother skin, complete with our sugar lip scrub.

A Body Blendz cult classic (and all-around Christmas miracle), this wonder tube slims, lifts and hydrates sagging skin on the neck and jawline, as well as stubborn cellulite on the legs, butt and arm. The perfect gift for the new moms in your life, your bestie, your local barista. You name it, this product is a must-have in anyone’s skincare routine.

Just when you thought our Anti-Cellulite Lotion couldn’t get any better, it does. Have a bestie who likes to shine? Our new lotion fights stubborn cellulite and doubles as a gradual tanner/daily tan extender (minus the annoying fake-tan smell). Ideal for both body and face, dial the frequency of use up or down to choose your level of glow.

For the babe who wants Rapunzel hair, thicker eyebrows and sweet eyelashes. The Hair Vitality Gift Set is complete with our Scalp & Hair Scrub (the answer to dry, dull hair and flaky scalp), our nourishing Lash & Brow Oil for lush, new hair growth (ba-bye mascara and soap brows), and a bow headband.

The Christmas Glow set. Credits: Given

Fact: you glow differently when your skin is healthy. Give the gift of clean, clear, glowing skin with the Christmas Glow Set. In a true good cop, bad cop skin situation, our Anti-Bacterial Scrub & Mask is tough on germs and dirt, while our Recovery Face Serum heals stressed skin, calms inflammation and balances hydration.

Give the gift of ageless beauty with our advanced anti-aging duo. Our take-anywhere 2 in 1 Mask + Scrub Exfoliating Capsules are perfect for soothing skin irritation and removing dead skin (gentle for daily use), while our AHA Facial Peeling Solution exfoliates of acne marks, blurs fine lines, and lightens uneven spots (use twice a month)!

Want to show your mom or sister how much you appreciate them? Help them level up their skin, brows, lashes and lips with our Facial Holiday Set. Complete with a pink bow headband so they can clearly execute their beauty game plan. What’s inside this mega set, you ask? First up is our 2 in 1 Mask + Scrub Exfoliating Capsules for a clear and even-toned complexion. Next, we have the Lash & Brow Oil; specially formulated to safely reduce breakage and hair loss while encouraging new growth. Finally, our Lip Balm is naturally smooth and will protect lips from weather and humidity while providing long-lasting moisture. A game is over.

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