Apple Announces Japanese New Year Promotion With Limited-Edition AirTag

To celebrate the Japanese New Year, Apple will hold a two-day promotion offering Japanese customers a free Apple gift card worth up to ¥32,000 with the purchase of an eligible Apple product on January 2nd and 3rd.

Apple Japanese New Year 2023
Gift card amounts will range from ¥4,000 for second-generation AirPods and other accessories to ¥32,000 for 14-inch and 16-inch MacBook Pros.

In addition to a gift card, the first 30,000 customers in Japan who purchase a new Apple iPhone 13, iPhone 13 mini, iPhone 12 or iPhone SE during the promotion will receive a limited edition AirTag with an engraving of the Year of the Rabbit for 2023.

Apple has shared the full terms and conditions for the promotion with additional details. In particular, iPhone orders placed through the Apple Store app will not be eligible for a limited-edition AirTag, so be sure to complete your purchase on Apple’s website. The promotion will also be available at Apple retail stores in Japan.

Apple has run a Japanese New Year promotion for many years. Last year’s promotion offered a limited edition AirTag for the Year of the Tiger.

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