Aberdeen woman’s bad gut feelings drove her to entrepreneurship

An Aberdonian whose first-hand experience of gut health issues led to his launch of a digestive supplement is taking the business to export markets.

Gemma Stuart acquired her company, Gutsy Health, earlier this year.

Aiming to help people struggling with digestive system problems, the business has expanded rapidly in Ireland and Ms Stuart is now looking for opportunities in the European Union.

His trademarked product – Gut Wealth – is specifically aimed at those suffering from bloating, inflammation and irregular bowel movements.

A lot can happen between chewing and pooing. We try to have fun with the subject, while being serious about helping people.”

Gemma Stuart, founder, Gutsy Health.

The 38-year-old businessman had irritable bowel syndrome for more than 20 years and it took almost half that time to get a diagnosis.

He said: “While researching gut health, I found there was a lot of information out there, but it was really hard to understand or unrealistic to adapt to modern life.

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“People want products that work, are easy to add to their work and are enjoyable.

“I couldn’t find any products on the market that did all three.”

Photo: Gemma Stuart

His liquid supplements are said to be the first of their kind in the UK.

They are made with a blend of vitamins, minerals and postbiotics.

Awareness of postbiotics, which are “friendly” bacteria that live inside your gut and convert fiber into compounds that have benefits for your health, is growing – something Ms Stuart aims to capitalize on .

He said: “I worked with a team of experts to create a product that works, tastes great and is easy to add to your daily routine.

“We know we have some education to do with consumers — they’re often skeptical at first after years of having gastro-intestinal issues.”

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Too much stigma and shame

Her business starts with educational programs, and shares weekly information about digestive wellbeing and how to manage the symptoms of poor gut health.

He added: “There’s a lot of stigma and shame around digestive health issues so we’re bringing some light to the subject.

“A lot can happen between chewing and pooing.

“We try to have fun with the subject, while being serious about helping people.

“We’re really proud of opening up the conversation about digestive health, as well as providing a solution that works for so many people.”


Our founder Gemma shares some of the things that have held her back in the business world #bussinessowner #guthealth #smallbusinessowner

♬ original sound – gutwealth.co

Gut Wealth is sold in boxes of 30 sachets, and the subscription service allows customers to control when they receive their products.

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The company recently partnered with a new fulfillment center in Belfast to allow expansion into Ireland and the EU.

Roots in the northeast

Ms Stuart grew up in Bridge of Don and went to Oldmachar Academy.

He is following in the family footsteps when it comes to owning a small business.

His grandfather and great-grandfather owned a store in Keith.

Gutsy Health was originally registered in Aberdeen but is now run from an office in Edinburgh.

“We still distribute and fulfill our orders from Aberdeen,” added Ms Stuart, who has a home in Kintore, Aberdeenshire, and family in Stonehaven, Keith, Huntly, Kintore and Nairn.

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