79 King Street to Deliver Sustainable, Purposeful Lifestyles for 55-Plus Market in New England College Town


With a mission to “transform the lives of older Americans into walkable, connected communities with new buildings,” Live Give Play designed a living concept that supports healthy lifestyles (Live), community service (Give), and cultural engagement (Play)— all offered in an ecologically advanced structure and with achievable rents. The unique concept of 79 King Street is based on three premises:

  1. A market opportunity for the Baby Boomers who want to live in vibrant, walkable communities but cannot afford prime locations in America’s major cities. (Source: NAR Community Preference Survey)
  2. A focus on energy-efficient buildings and alternative mobility — shared electric cars, cycling and walking — is critical to slowing global warming and promoting healthy lifestyles.
  3. Enhancing the fit-for-purpose lifestyles and intergenerational communities associated with college towns – a proven improvement over typical age-separated communities built around golf courses. (Source: RCLCO own market study)

“As people become empty nesters, more and more are turning away from car-dependent, disconnected settings in homes that make up a large percentage of their net worth,” says David Fox, CEO of Live Give Play. “By offering rental housing in vibrant college communities, we offer more affordable and enhanced lifestyles.”

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The Live Give Play rental model eliminates property taxes and house maintenance costs because it reduces transportation and energy costs — while “encouraging community engagement and a sense of purpose,” adds Fox, who has been in the real estate business since 2002. Quality, sustainability & price Designed by BKSK Architects, 79 King Street defines quality, sustainability and accessibility. Using a solid timber structure made from sustainably sourced timber and designed to passive house standards that reduce heating and cooling costs, the market-leading rental property will feature rooftop solar panels and an exceptionally airtight building envelope.

“We are committed to delivering a building that demonstrates best practices for the construction industry, which has struggled to navigate the moment of the impending climate crisis,” says Jeff Spiritos of Spiritos Properties, the development partner who has been committed to the building for over seven years dedicated to mass timber construction. “By building to a carbon negative, net zero capable design, we are proving that mass timber construction and passive house certified standards are not only viable options for all multi-storey buildings, including rental housing, but their future as well.”
Residents of 79 King Street will live in a small, historic town while remaining connected to nature. Inside, the building’s timber structure is partially exposed to reveal warm wood columns, beams and ceilings, which are an integral part of the interior aesthetic – reducing the use of colors and artificial materials. The location of the 70-unit building is in the heart of downtown Northampton’s eclectic dining, shopping and cultural scene, less than a half-mile walk to the Amtrak station and Smith College campus. Out the back door is the 11-mile Norwottuck Rail Trail, accessible to bikers, skaters and hikers. Nearby nature trips for bird watching or fresh air include Connecticut River Greenway State Park and Mass Audubon Arcadia Wildlife Sanctuary, 1.5 miles and 3 miles from 79 King Street, respectively.

Amenities designed at 79 King Street include a shared rooftop garden for renters, electric vehicle (EV) charging, bike storage and a shared electric car program. On the second floor, tenants can enjoy a spacious gym and a multipurpose common room and lounge. Retail spaces on the ground floor will be programmed to serve bicycle enthusiasts using the adjacent trailhead.

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Offering studio to three bedroom apartments, 79 King Street is scheduled to break ground in Spring 2023, with occupancy expected by the end of 2024.



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