To make it big in real estate today you need to use every tool available, and with Millennials and Gen-Z driving demand in the housing market, social media cannot be relinquished. YouTube is one of the many platforms that real estate agents can greatly benefit from, but how do you convert your audience into a real business?
The industry professionals below not only offer advice on how to promote yourself as a real estate agent, they lead by example with YouTube channels that leave viewers wanting more.
It’s no surprise that Ryan Serhant’s YouTube videos showcasing spectacular mansions have garnered tens of millions of views. One of the most successful and well-known real estate agents in the world, Serhant has over $5 billion in revenue while serving as the CEO of SERHANT. real estate brokerage. To top it off, Serhant is a best-selling author, podcast host, educator, and two-time Emmy nominee. He’s also ready to share the secrets of massive growth during his keynote address at this year’s HousingWire annual event in October.
In addition to video listings of luxury real estate, Serhant’s YouTube channel also offers advice on managing fears in the real estate industry, learning to be confident, and managing your ego.
2. Grant Cardone
Renowned as a major real estate YouTuber, Grant Cardone’s channel is a treasure trove of marketing advice, investment tips and inspirational content for others in the industry. And there is good reason to take what he says to heart. Cardone founded Cardone Capital, a $1 billion investment firm.
3. LeAnn Henri
With a YouTube channel that showcases both her personality and high-profile real estate expertise, LeAnn Henri has been making the most of the platform since 2009. Henri offers her audience a realistic portrayal of a day in the life of a real estate agent in our turbulent housing market, posting about both the victories and losses in her career.
4. Mark J Kholer
Mark J. Kohler is not only a real estate investor, he is also a CPA, attorney, bestselling author, and video personality for Entrepreneur.com. Kohler is an expert when it comes to personal and small business tax law, and he’s eager to share his wealth management skills with the real estate professionals who follow his channel.
Outside of his own channel, Kohler also guest-stars in videos for other real estate professionals, such as this video on the Marker Real Estate YouTube channel about the best tax strategies for real estate agents.
5. Mike Schaefer
Mike Shepard is ranked among the top 30 social media real estate agents worldwide and is a social media leader in both Alberta and Calgary. Mike Shepard helps other real estate agents master the art of social media marketing.
With almost 3 million views, his YouTube offers advice on everything from how to dominate as a real estate agent during a market shift to creating a step-by-step guide for real estate agents using YouTube.
6. Jennifer Bergman
As a newcomer to the real estate industry, Jennifer Bergman uses her platform on YouTube to help hopeful realtors prepare for their new careers. Whether it’s licensing review tips or insights into the benefits of your freshman year, Bergman isn’t lacking in professional confidence despite her relatively short tenure in the industry. And her audience can benefit from a healthy dose of positivity in her posts, making the tough days in the real estate industry more manageable.
7. Katie Lance
If you want advice on where social media meets real estate, Katie Lance’s YouTube channel has actionable tips you can use today. Lance has made a name for herself as a keynote speaker specializing in social media strategies and tech trends for real estate agents. She is also the CEO and owner of a social media consulting company, Katie Lance Advice. Her company focuses on helping tech startups, real estate agents, and mortgage companies market themselves on social media to drive business.
It’s never too late for your business to capitalize on social media, and YouTube can be a creative and fun way to reach audiences you might otherwise have missed. Now that you’re inspired by the real estate agents above, getting started on YouTube is as easy as signing up and posting your first clip.